How wording can make a difference in ads
The short story on framing messages for pro-environmental behavior “I hate the environment,” are not words one is likely to hear in our daily lives, yet all across the country, sustainable living and pro-environmental behaviors are not being utilized. There are a number of factors that influence our choices in regards to the environment. In the case of bottled water usage, dissatisfaction with the taste, health/risk concerns, perceived quality of the water source, trust in tap water companies, and demographic variables all play a part in why consumers choose bottled water over reusable water bottles. Other factors that can influence positive or negative pro-environmental behavior are external factors, such as the economy, social and cultural factors, and infrastructure, or internal factors, such as motivation, knowledge, values, attitudes, and awareness. This is an overview of a recent study that used different types of advertising messages, positive or negat...